The Internet is an integral part of attracting young audiences. Symphony orchestras, opera companies, ballet companies, theatre troupes, etc., should aim at offering frequently updated websites (and even better, blogs and Myspace pages.

The web allows future arts patrons to be curious without consequence. They can watch a video excerpt from a show rehearsal, hear portions of music to be featured on a concert program without taking financial risks, like buying tickets, Cd’s, going to shows, or potentially wasting evenings in opera houses.

These web sites should aim at breaking down as many barriers as possible and be interactive. Let the vocalists, actors, and dancers guest blog. Allow visitors to send them e-mail questions to be answered. Invite web visitors to special events and give first time ticket buyers who purchase online receive discounts, perks, etc. Organizations should host separate sites promoting their young benefactor groups and discount societies. Even message boards would be positive.